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Government Communications and Marketing

Government Communications and Marketing


Johannesburg South Africa

About

Government Communications and Marketing provides an overview of the theory and practice of public sector management, with a specific focus on communications and marketing, in a developing country context.

Target Audience:
Communications and information officers working in all spheres of government and civil society who are in management (entry-level and middle) positions

Marketing and communications officers working in state-owned enterprises and public sector agencies

Upon successful completion of the course, participants should be able to:

Discuss the value and importance of marketing and communications for government policy and service delivery

Incorporate an understanding of the impact of the emergent information society and economy on governments in the design of communications and marketing strategy and media

Explain the importance of and need for leadership in the development of appropriate communications and marketing strategies for government

Explore the growth of the media industry and the challenges of managing information and knowledge in the information age

Examine the notions of corporate communications, marketing and branding and their relevance to and applications in government

Analyse marketing research survey reports using appropriate tools with a view to producing a communication that meets the needs of the target audience

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